Continuous Cord Loop option is a continuous cord which allows lifting of the shade with less force. The cord stays the same length regardless of shade position.  This allows for easy adjustments of shade height with more ease because of the reduced torque requirements. This is a great feature if you would like to raise or lower your shades frequently.  Since the cord does not change in height you can use this in rooms where there are infants and small children by making sure the cord is out of there reach.  You can easily attach the loop to the side of a window and out of the way of small children minimizing the risk of them pulling on the cords.